Last Updated: October 23, 2025

1. Introduction

Welcome to PureBlock Pro, an ad blocker extension designed to enhance your browsing experience. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our extension. By installing PureBlock Pro, you agree to the practices described in this policy.

2. Information We Collect

We collect the following information to provide and improve our services:

• Usage Data: The number of ads blocked per day and the date of the last reset, stored locally on your device to enforce the free tier limit (500 blocks/day).
• Premium Status: Whether you have upgraded to a premium subscription via ExtPay, processed locally to unlock unlimited blocking and reset features.
• Analytics Data: Aggregated, anonymized data (e.g., install events, ad blocks, reset counts) sent to Google Analytics 4 (GA4) to monitor extension usage and improve functionality. No personally identifiable information (PII) is collected.

3. How We Use Your Information

We use your information to:

• Enforce the free tier limit (500 blocks/day) and premium features.
• Track and analyze extension performance and user engagement via GA4.
• Provide support for reset count functionality and troubleshoot issues.

4. Data Sharing and Third Parties

We do not sell or share your personal information with third parties, except as follows:

• ExtPay: Used for processing premium subscriptions. ExtPay may collect payment information (e.g., email, transaction details) as per their Privacy Policy. We do not access this data.
• Google Analytics 4: Receives anonymized usage data for analytics, governed by Google’s Privacy Policy.

5. Data Storage and Security

All usage data (blocked count, reset date, premium status) is stored locally on your device using Chrome’s storage API and is not transmitted unless aggregated for GA4. We implement reasonable security measures to protect this data, but no method is 100% secure.

6. Your Choices and Rights

You have the following rights regarding your data:

• Reset Data: You can reset the ads blocked count via the extension’s popup, with limits for free tier users (once per day).
• Disable Analytics: You can opt out of GA4 data collection by disabling the extension or using browser settings to block Google Analytics.
• Delete Data: Uninstalling the extension removes all locally stored data.
• Access/Support: Contact us for assistance or to request clarification.

7. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The last updated date will be revised, and we encourage you to review it periodically.

8. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

• Email: support@loowittechnology.com

Thank you for using PureBlock Pro!